Pay Per Click Interview Strategy  Proactively Demonstrate Your PPC Skills

At the end of the day, pay per click is a highly technical trade. There are many moving parts and skills are critical. While I always do my best to get a comprehensive understanding of the candidate’s Google AdWords, Yahoo Search Marketing, and Microsoft adCenter skills, sometimes time will run out and I’m not fully convinced of the candidate’s ability. I’ve been able to get around this by sending follow-up questions via email. However, what always impresses me are candidates that take the time to clearly spell out their skills proactively. I’m always excited to interview candidates who talk at length about their experiences with the various platforms and the PPC levers: Keyword generation, keyword deployment, negative words, ad copy testing, landing page testing, reporting, analysis, technology and automation, and niche tricks. One of your greatest assets is your trade specific knowledge, make sure to spend the time showcasing it!